JACK IN THE BOX
Role – Lead Designer
Agency of Record
Who wants to work the Monday after Super Bowl? It’s become a nation-wide struggle to not call out after a night of getting the W or grieving (depending what team you rooted for). Surveys found an estimated 13.9 million employees call in sick the Monday after Super Bowl LII, creating a $3 billion loss in productivity. Instead of going to work, people stayed home to recover, relax, and consume content, of course.
Task: As well all know, the Super Bowl is one of the busiest days for ads. Instead of cramming a campaign into the already overpopulated space, Jack in the Box wanted to ditch the herd and cut through the clutter with an innovative social approach. Espcially to those who’d be calling out the Monday after the Super Bowl.
Tactic: After the Super Bowl, we knew people would need the ultimate recovery plan — and we delivered it in style. We created a bespoke hangover box, packed with all the best fried foods to help cure any post-game pain. To make sure it reached the right people, we teamed up with DoorDash for a seamless delivery partnership. But we didn’t stop there. Our digital campaign was designed to hit home with the perfect audience: sports fans (and a little too much game day fun) who were likely to call out sick the Monday after the big game.
Results: Super Jack’d Monday was a game-changer. Driving a whopping 201 million impressions and a 93% lift in brand mentions. It ended up being the biggest delivery Monday in the brand's history. Together, we created a campaign that captured the attention of fans everywhere, making it a historic moment for Jack in the Box noting Cashmere Agency’s Social Media team first-ever PR Agency of Record (AOR).
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Role – Lead Designer
Agency of Record
Who wants to work the Monday after Super Bowl? It’s become a nation-wide struggle to not call out after a night of getting the W or grieving (depending what team you rooted for). Surveys found an estimated 13.9 million employees call in sick the Monday after Super Bowl LII, creating a $3 billion loss in productivity. Instead of going to work, people stayed home to recover, relax, and consume content, of course.
Task: As well all know, the Super Bowl is one of the busiest days for ads. Instead of cramming a campaign into the already overpopulated space, Jack in the Box wanted to ditch the herd and cut through the clutter with an innovative social approach. Espcially to those who’d be calling out the Monday after the Super Bowl.
Tactic: After the Super Bowl, we knew people would need the ultimate recovery plan — and we delivered it in style. We created a bespoke hangover box, packed with all the best fried foods to help cure any post-game pain. To make sure it reached the right people, we teamed up with DoorDash for a seamless delivery partnership. But we didn’t stop there. Our digital campaign was designed to hit home with the perfect audience: sports fans (and a little too much game day fun) who were likely to call out sick the Monday after the big game.
Results: Super Jack’d Monday was a game-changer. Driving a whopping 201 million impressions and a 93% lift in brand mentions. It ended up being the biggest delivery Monday in the brand's history. Together, we created a campaign that captured the attention of fans everywhere, making it a historic moment for Jack in the Box noting Cashmere Agency’s Social Media team first-ever PR Agency of Record (AOR).
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