Apple Finances
Digital-first creative for Apple's financial ecosystem — communicating the simplicity and security of Apple Card, Apple Cash, and Apple Pay across global touchpoints.
The challenge
Apple’s financial products (Apple Card, Apple Cash, and Apple Pay) required clear, engaging creative to communicate secure, convenient, and user-friendly experiences across Apple devices. The challenge was driving awareness and adoption of new features while maintaining Apple’s premium brand standards and clearly differentiating its trusted financial ecosystem from alternative apps.
As a Lead Designer, I supported design initiatives across Apple’s finance sector, partnering with cross-functional teams to deliver digital-first, user-centered creative at global scale.
The process
Working closely with design, product, and production partners, I translated complex financial features into clear, approachable visuals. I led the creation of modular, scalable asset systems across email, web banners, social, OOH, DOOH, and the Apple Wallet app, ensuring flexibility across platforms and regions.
My work included designing Apple’s 2025 new feature page on their website, applying Apple’s design standards and layout systems to maintain consistency, clarity, and global scalability across all touchpoints.
The outcome
Delivered campaign creative across Apple Card, Apple Cash, and Apple Pay spanning email, web, social, OOH, DOOH, and the Apple Wallet app
Designed Apple's 2025 product features page — applying Apple's design system across web, email, OOH, DOOH, and app touchpoints
Supported awareness and adoption of new financial features across digital and physical touchpoints
*Please respect the confidentiality of this project. This work was completed under NDA and is shared here using only publicly available, non-confidential materials.
