Jack in the Box
A culturally driven Super Bowl–adjacent campaign launching Cashmere Agency’s AOR partnership with Jack in the Box & Doordash, built to own the Monday after the game.
The challenge
Jack in the Box set out to break through the noise of Super Bowl advertising with a culturally timed, non-traditional campaign. As Cashmere Agency launched its partnership as Jack in the Box’s Agency of Record, the goal was to create a defining moment that introduced the relationship while driving awareness and participation around Super Bowl LII.
The campaign targeted sports fans especially those likely to call out sick the Monday after the game by meeting them with timely, playful creative at exactly the right moment. (Adweek coverage I )
The process
I supported both the strategic and creative execution of Super Jack’d Monday, partnering with creative leadership to help shape audience targeting, messaging, and content strategy. I led the design and rollout of digital and social assets across platforms, collaborating closely with Social, PR, and Production teams to maintain strong visual cohesion and brand consistency.
The campaign was built around a custom Super Jack’d Monday Hangover Box, curated with Jack in the Box favorites and released the day after the Super Bowl. A digital-first, humor-driven approach guided the creative using culturally relevant insights and platform-optimized visuals, including DoorDash integrations, to maximize shareability and engagement.
As part of the execution, I also supported on-set video production for Super Jack’d Monday, working directly with influencers to capture social-first commercial content. These influencer-led videos were designed to extend the campaign’s reach and bring its humor and cultural relevance to life across social platforms.
The outcome
Successfully launched Cashmere Agency’s AOR partnership with Jack in the Box (Adweek coverage II)
Delivered a highly shareable, culturally relevant Super Bowl–adjacent moment across digital, social, and video
Drove awareness and participation through influencer-led, platform-native content
Built strong momentum leading into and following Super Bowl LII
Reinforced the impact of culturally driven, design-led storytelling in high-visibility brand moments
Became a standout campaign for both Jack in the Box and Cashmere Agency’s Social team
