ATLANTA
Season 2
Role – Lead Designer
Social Campaign
Donald Glover’s critically acclaimed Atlanta took on a darker, less comedic approach for Season 2, deemed “Robbin Season”.
Task: Develop a comprehensive 360 digital marketing strategy to promote the second season of Atlanta, driving engagement and building anticipation.
Tactic: Leveraged creative marketing shoot concepts and on-set content from the filming of Season 2 to fuel the campaign. Consistently maintained a unique tone and voice that resonated with the community, keeping fans engaged across platforms.
Results: Atlanta Season 2 delivered impressive results, generating over 150 million cross-platform impressions. The campaign received major press coverage, including a feature in the Washington Post, highlighting our immersive social experience. It also earned recognition as a Shorty Awards Finalist for TV Show and won Silver for Overall Integrated Marketing Campaign at the 2018 Clio Awards.
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Season 2
Role – Lead Designer
Social Campaign
Donald Glover’s critically acclaimed Atlanta took on a darker, less comedic approach for Season 2, deemed “Robbin Season”.
Task: Develop a comprehensive 360 digital marketing strategy to promote the second season of Atlanta, driving engagement and building anticipation.
Tactic: Leveraged creative marketing shoot concepts and on-set content from the filming of Season 2 to fuel the campaign. Consistently maintained a unique tone and voice that resonated with the community, keeping fans engaged across platforms.
Results: Atlanta Season 2 delivered impressive results, generating over 150 million cross-platform impressions. The campaign received major press coverage, including a feature in the Washington Post, highlighting our immersive social experience. It also earned recognition as a Shorty Awards Finalist for TV Show and won Silver for Overall Integrated Marketing Campaign at the 2018 Clio Awards.
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