Apple Sports
Art directing high-impact creative for Apple's live sports portfolio — from Friday Night Baseball to Messi's MLS debut — across global digital and OOH at scale.
The challenge
Apple’s expanding Sports portfolio required high-impact, globally consistent creative to support major live sports initiatives including the launch of Apple Sports, Friday Night Baseball, NFL, and MLS Season Pass across regions and channels. Campaigns needed to scale seamlessly from pre-season through finals, adapt across digital and out-of-home (OOH) environments, and respond rapidly to culturally significant moments such as Lionel Messi’s debut with Inter Miami CF while maintaining Apple’s premium brand and design standards.
The process
Partnering closely with Creative, Account, and Production teams, I translated campaign concepts into scalable, multi-format design systems that could move quickly without sacrificing quality. Assets spanned web banners, email, streaming platform placements, social channels, and OOH.
The work emphasized speed, precision, and coordination—managing regional adaptations, maintaining rigorous quality control, and enabling rapid-turn creative for live, high-visibility sports moments.
The outcome
Supported global campaigns for Apple Sports, Friday Night Baseball, NFL and MLS Season Pass from pre-season through finals
Delivered rapid-turn creative for Messi's Inter Miami debut — one of the most watched MLS moments in history.
Maintained Apple's premium design standards across fast-moving live sports environments — from digital and social to global OOH.
*Please respect the confidentiality of this project. This work was completed under NDA and is shared here using only publicly available, non-confidential materials.
