Apple Sports
High-impact, globally scaled creative supporting Apple’s live sports portfolio across Apple Sports, Friday Night Baseball, NFL, and MLS Season Pass.
*Please respect the confidentiality of this project. This work was completed under NDA and is shared here using only publicly available, non-confidential materials.
Overview
Apple’s expanding Sports portfolio required high-impact, globally consistent creative to support major live sports initiatives—including the launch of Apple Sports, Friday Night Baseball, NFL, and MLS Season Pass—across regions and channels. Campaigns needed to scale seamlessly from pre-season through finals, adapt across digital and out-of-home (OOH) environments, and respond rapidly to culturally significant moments—such as Lionel Messi’s debut with Inter Miami CF—while maintaining Apple’s premium brand and design standards.
creative process
Partnering closely with Creative, Account, and Production teams, I helped translate campaign concepts into scalable, multi-format design systems that could move quickly without sacrificing quality. Assets spanned web banners, email, streaming platform placements, social channels, and OOH.
The work emphasized speed, precision, and coordination—managing regional adaptations, maintaining rigorous quality control, and enabling rapid-turn creative for live, high-visibility sports moments.
results
Supported global campaigns for Apple Sports, Friday Night Baseball, NFL and MLS Season Pass from pre-season through finals
Enabled fast, high-impact creative delivery for live and culturally significant moments, including Messi’s MLS debut
Delivered consistent, brand-aligned creative across digital and OOH channels at global scale
Maintained Apple’s premium design standards across fast-moving, live sports environments